Shaken Udder: A business of festivals, fun and flavour
Ben Hackney-Williams , 16th November 2018, Business
This is the story of moos and music from the couple that felt milk deserved better
Now with over a decade of milkshaking under their belts, Andrew and Jodie Howie have perfected their recipes for calcium-rich nutrition that's free from artificial nonsense.
Sales rose 39% in 2016 and 41% in 2017, with a packaging update, a concentrated marketing campaign getting the magnificent milkshakes in front of more fitness publications, and inclusion on the shelves of Sainsbury's all contributing to the success.
This year has not only seen Shaken Udder's excellence stocked in Boots and WH Smith, but recent sales have gone sky high, literally, courtesy of a new partnership with easyJet. How did Shaken Udder reach this level of success? It all started with a humble festival.
The story began in earnest when the now business owners, Andrew and Jodie, met at agricultural university. They had a shared passion for food and drink and were able to turn that into a venture that's as exciting as their love of festivals and fun.
It was this events infatuation that's been the backbone of the brand since conception. Disappointed with the state of sustenance at festivals, and with the artificial ingredients of milkshakes at the time, the couple came up with the idea for Shaken Udder at V Festival in 2003.
From a simple but excellent concept has come one of the most talked about premium milkshake brands in the world. Growth year-on-year has been nothing short of impressive, and it's a business that is never seen as complacent, partially because it's all about enjoying the good things in life.
With the addition of over 400 Tesco stores stocking the milkshakes in 2011, greater good news also saw Andrew and Jodie getting married. This wasn't unexpected, as they'd put the event on the back-burner for three years of engagement, having to spend their wedding budget on a new labelling machine for the business!
Expanding the range over the years has come alongside additions in festivals to attend, and, popularity aside, one of the best things is that the company's never limited itself to any one genre. In 2014, the couple attended 34 festivals in one year with the business. Their love for outdoor festivals has only grown over the years, with recent Shaken Udder attendances including Bestival, Reading, Bloodstock, WOMAD, Latitude and more – they're already on for Download next year.
A life of money-making milkshakes and music? We can't think of many better combinations...
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